Make better
location decisions
Open better stores, grow faster, and reduce risk — with data and forecasts you can trust.
120+
22
€2,275 mln
Trusted by
How it works
Expand smarter
Stop the guesswork. IRIS builds on 15 years of research to identify high-potential areas, optimize your network, and fuel sustainable expansion.
Save time
Click anywhere on the map and get 90% accurate forecasts. Generate detailed reports with a single click.
Stay in control
No black-box AI. IRIS delivers clear, auditable insights built on trusted data.
Who it's for
Understand where to open, which sites to refurbish or close.
Quick service restaurants
IRIS spots top zones, prevents cannibalization, and helps QSRs grow faster with less risk.
Retail chains
IRIS reveals high-performing sites and demand patterns to guide smarter retail investments.
Last-mile and micro-fulfilment
IRIS pinpoints the best spots for lockers and chargers—cutting costs and delays.
Subscription-based businesses
IRIS finds subscriber-rich zones and flags churn risks—so you grow without killing margins.
Omnichannel & Click-and-collect
IRIS aligns pickup points with online behavior—boosting conversion and smarter fulfilment.
Don’t take our word for it
"The IRIS platform offers great flexibility. While we initially used it exclusively for revenue forecasting, we now also analyze the location profile to optimize our product assortment."
"The IRIS team seamlessly brings data applications into the real world, blending refreshing expertise with a keen eye for business transformation."
“IRIS is easy to learn and use, allowing us more time to focus on what we like most: building our brand."
"The IRIS platform is now an essential part of our decision-making process. It allows us to test scenarios, predict outcomes, and ensure our growth is sustainable and aligned with market demand."
What sets IRIS apart
Unleash location intelligence in minutes—not months. IRIS helps you find the best locations without the need for a specialized data team.
Easy to use: Point-and-click simplicity with no steep learning curve
Tailored to you: No “one-size-fits-all”, IRIS is configured to your needs
Transparant: No black-box AI models, IRIS shows you exactly why a location works
Succes stories
Discover how leading retailers and brands use IRIS to grow.
Trusted data at your fingertips
Outdated or unverified data leads to costly mistakes. IRIS gives you access to reliable data. We’ve done the heavy lifting so you can focus on expansion.
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Confident expansion starts here
Know exactly where your next store will thrive. IRIS pinpoints high-potential sites using real-world data—so you can launch with less risk and more certainty.