Revolutionizing retail expansion since 2008

Unlock your growth potential

Optimize your retail network with the Interactive Retail Intelligence Scout

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Accurate revenue forecasts in minutes
Smart algorithms that require no advanced degree
Point-and-click interface that puts you in the driver’s seat

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Why should you use IRIS?

We eliminate the guesswork and equip you with insights to transform your retail site network.

Forecast with confidence

Leverage key data on footfall, population demographics, and competitor presence. Use AI to predict revenue with up to 90% accuracy and ensure your locations thrive from day one.

Optimize existing sites

Monitor and evaluate your existing portfolio to identify underperfoming sites. Evaluate and weigh the impact of refurbishment or closure. Get the most out of your existing portfolio.

Identify expansion opportunities

Maximize the success of your webshops and physical sites by finding and tapping into unexplored market areas for profitable growth and expansion.

Don’t take our word for it

Trusted by

The team brings data applications to the ‘normal’ world with refreshing expertise in the field of transformation.

Micha Candel

Manager Real Estate Europe Zeeman

Learn more

Forecasts with 90% accuracy

Make better decisions

IRIS offers flexibility, perfect for analyzing everything from a single opening to complex scenarios of changes and closures. Easily export data to Excel or access it through our API.

Accurate revenue forecast in minutes
No analytical skills required – point and click
Fully customisable interface

Impress stakeholders and save time

Reports are just a click away

IRIS’s automated reporting lets you create boardroom-ready reports with just one click, transforming complex data into clear, professional presentations effortlessly. Save time and impress stakeholders.

Compute complex expansion or closure scenario’s
Make professional reports that rival traditional site research reports
Keep track of all your work

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The perfect site-network optimization sollution

Whether you manage a network of fast-service restaurants, retail stores, or delivery lockers, IRIS delivers accurate revenue forecasts in minutes.

€ 2275+ million

Site revenue managed by our clients

135+ users

On the platform

22 countries

Served by smart forecating algorithms

Transparent algorithms

Visualisations

With IRIS, see your data like never before! Our easy-to-understand maps and charts help you pick the best spots for your needs.IRIS makes complicated information simple, turning numbers into clear pictures that help you make smart choices easily.

Attractive visualisations that explain forecasts
Benchmark stores and find reasons for underperformance
Similarity-scores identify look-a-like sites

Blend artificial intelligence and expert opinion

Advanced analytics

Dive into advanced analytics with IRIS. From blank canvas analysis, allowing you to start with pure data and paint your strategic insights, to whitespot analysis, identifying untapped opportunities and areas ripe for expansion, IRIS equips you with the tools to master location intelligence.

Blank canvas analysis for new market entry
Find sweet spots with a white-spot analysis
Optimize category-location fit

Scale your business across the globe

Available anywhere

Discover a world of opportunities! Currently serving 22 countries across Europe, our platform helps you break boundaries and is available worldwide.

Venture into new markets with confidence
Ensure decisions are based on high-quality data
Benefit from over 15 years of experience

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Seamless integrations

Seamlessly connect to a wide variety of data sources, visualization software, and geo-analytical tools, enabling you to unlock the full potential of your data. Our platform is designed to facilitate easy integration and interoperability, allowing you to bring together disparate data streams for a unified, comprehensive view of your information landscape.

Frequently Asked Questions

Who is the team behind IRIS?

The Interactive Retail Intelligence Scout is a product by the Big Data Company. Collaborating with partners such as Kyden and Locatus, we ensure a seamless integration and the delivery of high-quality data.

Can you tell me more about your algorithms?

We have a variety of smart algorithms at our disposal, we choose the ones that are best for your brand and market. A competitive and mature environment of supermarkets warrants the use of “gravity-models” while fast-service restaurants often benefit from another approach.

How many sites do I need to get started?

As a rule of thumb, we need about thirty sites to get started. Don’t have that many stores yet? Don’t fret, we can often work with less, especially if you have information from a webshop or loyaltycard system.

What data do we need to get started?

As a bare minimum you need the locations of your sites and the revenue per site to get started. Additional information such as store performance metrics, client origin data, and information on opening hours or competitors can help improve forecasts. We will help you identify the relevant data and work with you to collect it.

What investment is required?

With its many features, it may sound like IRIS caries a premium price tag, but that’s not the case. We can confidently say that the yearly investment in IRIS is much less than the (opportunity) cost of opening a store.

Wondering how it all works?

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Join 135+ satisfied users across Europe who have transformed their site network!

Location

Mr. Treublaan 7
1097 DP, Amsterdam
The Netherlands

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