For quick-service restaurants
The wrong site slows growth, stretches delivery times and eats into the stores you already run. IRIS scores high-traffic zones for new openings and weighs the eat-in, takeaway and delivery trade-offs, so you can defend the call before you sign.
The method
A new site's revenue is not guessed from a template. IRIS forecasts it by comparing the candidate to the restaurants you already run, matched on what actually drives trade, and shows each comparable's predicted base beside its real takings. You see which of your own stores the number leans on, and how well the same method held up on them, before you trust it for the next one.
Revenues of similar stores
Amsterdam Centrum · Singel Sample
Find the top sites
A drive-thru and a counter-service unit are not the same bet, and they do not read the same signals. IRIS scores each candidate on what actually drives it and shows where your network is still thin, so you shortlist the sites with demand you can genuinely reach.
Illustrative sampleRead the demand
Two sites can hold the same headcount and sell nothing alike. IRIS reads who the catchment is and when they are there, so you can tell a workday-lunch pitch from an evening-delivery one before you sign. Read more on the demand drivers, and what feeds each.
Illustrative sampleDelivery reach
Delivery does not travel as the crow flies. IRIS maps the bike and scooter catchment a site can serve inside your delivery-time promise, so you know the reach before you sign, not after the first slow Friday night.
Move the whole network
Open two sites too close together and the second just eats into the first. IRIS simulates the sales transfer between overlapping trade areas, so you see exactly how much a new opening, a relocation or a closure pulls from the stores you already run.
Illustrative sampleProof
Delivery fit is a specific combination of signals, not headcount alone. IRIS scored 130+ Kwalitaria locations on that combination as delivery grew from 20% to nearly half of revenue in two years. In the underlying analysis, locations doing delivery as well as takeaway ran ahead of takeaway-only ones. Every forecast is first held against openings you already know, so you can judge the fit before you commit. Published analysis: Locatus.
Kwalitaria · Food Franchise Company
IRIS scored each site on the specific mix that drives delivery, not headcount alone. In the published analysis, locations doing delivery as well as takeaway ran about 30% ahead of takeaway-only ones over two years.
How you check it
Every site forecast is checked against comparable openings the model was never shown before it reaches the board, and we check the range is honest, not just whether the point lands close.
See it on your own restaurants
Book a demo and we will run IRIS on your own restaurants. Or start with a Validation Sprint: we forecast sites you already trade in, kept back from the model, so you can see how close we get before you sign the next lease.