Cost breakdown
Add up what the data behind a single site decision would cost you on the open market, per market, per year: residents, daytime population, real visits, traffic and points of interest. The parts that actually move a decision are the parts you pay for. IRIS Market includes the whole layer. It scores and ranks sites on that data; the forecast itself starts at the Validation Sprint.
Why IRIS Market costs what it does
There is a cliff in this market. You can check every rung of it against any tool you like, that is the point of showing it.
A polygon on a map
A free or entry-tier isochrone API draws the catchment boundary. That is the line. Nothing is counted inside it.
A polygon with population inside it
A self-serve area-analysis tool adds residents and basic demographics within the boundary. Genuinely useful, and still a profile of an area, not a read on your store.
Cannibalisation, the demand drivers, Benelux POI depth
Your catchment weighed against the stores you already run, points of interest deep enough to trust across the Benelux, and the drivers behind the score, never the score on its own. IRIS Studio and IRIS then add the revenue forecast and the blind validation.
So why does IRIS Market cost more than a €130-a-month area-analysis tool? Because those tools hand you a profile of an area. IRIS Market weighs a site against the stores you already run, carries Benelux points-of-interest depth a generic tool cannot, and shows the demand drivers behind the score. Different question, different answer, and every line above is one you can check for yourself.
Monthly figures are published or reported list prices for self-serve tools across the market, in euros. Reviewed 22 July 2026.
The data underneath
Some of it is free, if you know where to look. The parts that move a site decision, daytime population, real visits, points of interest you can trust, are not. IRIS assembles the standardised European layer (census, daytime population, footfall, traffic, points of interest) and includes it at every tier, at no extra charge. Where a market needs additional commercial sources beyond that layer, we scope them, negotiate them and pass them through at cost with the invoices attached.
Tap a layer to add or drop it, and watch the bill move.
IRIS Market carries the whole standardised layer, harmonised to ~120 m hexes and kept current in every market, at €0 extra on the data bill.
Conservative low-end figures, lowest across ten EU markets, estimated where suppliers price by quote. Reviewed 17 July 2026. See the full research, suppliers and sources named
Next step
Every IRIS licence includes this data layer, harmonised across Europe and kept current, so the figures above stay on our side of the invoice rather than yours.